5+ years in creative field designing functioning & memorable product and communication experiences

Elite Digital

March 2022 - Ongoing

UI/UX Designer

  • Performed research (secondary + competitors + stakeholders inputs), determined goals/ KPIs, ideated for solutions, determined information blocks and flow (Information Architecture/User Flow if needed), and created mid-fidelity digital wireframes for webpages (elitedigitalagency.com)

Canadian Tire

Aug 2019 - Feb 2021

Digital Designer

  • Conceptualised and created wireframes, prototypes & visual design of webpages (canadiantire.ca & micro sites), and designed creative assets for digital - email campaigns | banners | social media 

  • Worked closely with project managers, producers, copywriters, and developers in an agile working environment

  • Utilised google analytics data to design different digital experiences hitting the important metrics

  • Ensured proposed designs are properly translated in code and the final design is rendered perfectly across all browsers and devices

Bombay Shaving Company

Oct 2017 - Feb 2019

Communication Designer

  • Setup in-house content creation team; replaced agency and lowered cost; mentored and led a team of designers; established KPIs and metrics; set-up tracking and reporting

  • Designed digital marketing assets (videos, creatives, GIFs, carousels) for social media, CRM and performance marketing based on consumer insights, data and brand language

  • Conducted user and market research; wireframing, A/B testing, visual design, to improve and create new user experiences on website fulfilling business and user goals

  • Designed packaging, brochures, flyers, posters and other promotional material for offline marketing experience

  • Collaborated with agency partners and freelancers: marketing briefs, creative concepting, agency selection, budget management

Project Manager

  • Conceptualised and planned the omni-channel Valentines Day marketing campaign end-to-end

  • Led/designed assets for online and offline marketing touchpoints, website user experience, brand collaborations and all such needs

  • Partnered with marketing, operations, product, technology and customer care teams for flawless execution 

  • Highest one day sales (+25%)

  • Highest campaign sales (+100%)

  • Highest campaign orders (+62%)

IIT Bombay

Aug 2015 - Dec 2016

Design Research Associate

  • Conducted ethnographic research focused on diverse culture of different regions in India, and created resources for open-source government sponsored platform - D'source

  • Planned and managed logistics, schedule and other details completing 28 projects across 15+ cities